ADVERTISING CAMPAIGNS

"VERSACE RINASCITA"

Incorporating a range of hand-drawn and digital techniques, this advertising campaign for Versace aims to combine two elements that are imperative to its ethos: iconic collections and Greek mythology. With an aim to put its historical influences back at the forefront of its values and visual outputs, this campaign marries the beautiful with the iconic giving the final deliverables more depth, more historical importance, thus making the brand more likely to attract both loyal and fresh customers. Created using Adobe Photoshop and Lightroom. 

Page 43 - Manipulation 2 - The Birth.jpg
Page 46 - Manipulation 4 - The Renassian
Page 42 - Manipulation 1 - The Birth.jpg
Page 44 - Manipulation 3 - The Birth.jpg
Page 45 - Manipulation 4 - Pearls.jpg
In Context
In Context

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In Context
In Context

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In context
In context

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In Context
In Context

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